Schlep Sophie in style with a diaper bag worth having kids for
Nathalie Atkinson, Mar 19, 2011 – The women who’ve been pining for So Young Mother’s ubiquitous Charlie bag can exhale now. Look what the stork dragged in! After a few months of being on back order due to production issues, the bags are fully stocked again online and in retailers across Canada and the United States ($175 in black, tan or slate blue, soyoung.ca) in time for the spring baby shower boom.
That’s right — this humble canvas bag had a months-long waiting list and isn’t the latest must-have Gucci or Prada tote. The Charlie is a lifestyle bag — a diaper bag by any other name. “I hated being sold out,” SYM designer Catherine Choi says, “but people have waited — buying the bag not just for their first baby but buying it for toddlers, later.”
NOW Magazine, Holiday Buzz
Gift Guide: under $50
SoYoung’s canvas cooler ($27.95, Planet Kid, 87 Roncesvalles, 416-537-9233, planetkid.ca) is one good-looking lunch bag.
Baby Magazine 2010
Diaper Bag Packing List: Featured bag. Charlie Bag $145;
So Young Cooler bag: Canadian made, combining pretty with practical, each cooler bag has a laminated linen exterior and insulated interior.
Mom Magazine 2010
Feature Product in Back To School Survival Guide:
SoYoung purple Dandelions Cooler Bag and Grey Airplane Lunch Box $24 and $26.
www.dailycandy.com, February 2010
Carry On
SoYoung Cooler and Lunch Bags
There’s no such thing as a free lunch. Just ask the cafeteria worker who got a handful of ABC gum when your kid tried to pay for a sandwich.
They’ll be right on the money with SoYoung unch and cooler bags. The new helpers created by a Toronto mom can be carried like shoulder or messenger bags; the lunch bag can be worn backpack style or snapped to a stroller.
Made from sturdy laminated linen (just swipe away jelly stains) with insulated, silver-lined interiors (bye-bye warm juice boxes), the bags are printed with simple designs, like a rocket, airplane, giraffe, dandelions, or birds.
And because they replace brown bags, you cut waste – and save a buck in the process.
Ch-ching.
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